Live footage video for products or services has existed and is tangible in the real world. It needs to get involved in the real world and requires human emotion. It is hard to capture and costly to execute in animation. Sometimes, it is less expensive to achieve using the live footage than the animation.
However, 2D and 3D animation has recently shown the efficacy and drive to the online public of how entertaining it can be. As a rule of thumb, 3D animation gives complete creative freedom.
Costs and timescales
Costs and timescales will go hand in hand. To complete the project, you need more time and a greater cost. Cost is dependent on the following:
- Image quality
- Animation complexity
- Length of the video or animation
Length of animation
After you have decided on the output and what to use, you will have a much better position in determining the length of the video or animation. If used as a national TV commercial, it needs to be short, but informative. It should express all about your product and brand. However, some businesses would disagree on the airing cost, but they have nothing to do with it. 3d animation singapore can explain how you can save from creating the video for marketing.
When animation is used online, the company’s website has no time limit. But, animations and videos have no more than a few minutes because online users prefer short bite-size content. The video/animation must deliver the key messages in the first minute. When the length is greater than a few minutes, it is advisable to generate various shorter animations and videos instead.
There are appropriate links that need to be clearly visible and easily accessible. If it is used as educational material or sales aid, the video/animation has a longer duration, especially if accompanied by the presenter.
Approach 3D Animation Singapore
There is a checklist of things you must know before approaching a studio to produce animation:
- Have rough idea
- Decide to use voice-over
- Create a clear idea of key messages
- Have some ideas for the script
- Have some idea of the concept
- Have a clear budget
Before the day ends, you can determine everything from the length and style of the animation, especially the quality that explains more of the concept.
3D animation has been working excellently in the marketing world today. Many businesses have enjoyed how effective the marketing strategy of animation works.